It has been noticed that about half of the money spent on the flowers comes from people buying them for decorating their own homes. In order to become a part of this thriving floral industry, you must be a flora adorer firstly. Do no presume that you will get wildly rich as a florist. Rather this should not be the reason behind your choosing this business.
If your passion for flowers or gardening has extended to a level that you want to see yourself as a florist, consider the below listed issues. These will really help in converting your hesitancy into a budding business.
What sort florists you want to become?
A background in horticulture is helpful if you are thinking to begin a floristry business and a creative background is an added advantage. Determine about the type of flowers you are going to sell and who you’re going to sell to.
What will be your product range?
Specialization is always beneficial. You must decide beforehand that whether you will cater for weddings, birthdays, and funerals or specialize in one particular field. In addition to that creativity pays well and wedding market offers good opportunity to showcase your creative skills. Locating your flower shop next to a hospital or off the high street will be more profitable.
Conduct a market survey
Find out what type of people live and work there. Check out the other florist shops as they are your competitors. Count the number of outlets selling flowers, what they’re selling and who they’re selling to. Check whether there are home delivery services available in the area, so that you can deliver your flowers straight away to the destination.
You can start without a shop in the beginning. Start selling flowers from home and establish a shop once you establish your business well. Floristry isn’t a high-paying industry, so you must not invest too much on your budding floral business. You also need to establish contact with a wholesaler who can supply you with freshly cut flowers. Hire a local man and van service for delivering flowers on time. If you also want to sell flowers online, create a good e-commerce website to attract customers.
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