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nyt liv – New Green Cleaning Products Online Store

nyt liv is a streamlined approach to e-commerce shopping that is unrivaled in today’s market. The company was founded to tackle many of today’s environmental issues – the first being harmful toxins found in today’s conventional cleaning products. We hope to shift the demand to safer options, drive competition, spur innovation, and provide a healthy surrounding for the lives of our families and the generations to come.

At our site,, we have reconstructed the feeling of a retail store. Virtual shopping “aisles” in the form of seamless scrolling  allows the consumer to efficiently browse through without clicking “back”, “next”, or even leaving the main page. The site is so efficient  that a first time user can purchase a box full of their preferred cleaning products in just a few minutes – taking an once-thought-of monotonous task and flipping it on it’s head.

nyt liv takes the time to thoroughly research all of the products we carry. They have been reviewed and graded by institutions such as the  Environmental Working Group and the Environmental Protection Agency. They are also competitively priced to provide a multitude of options for  each and every consumer. Customer reviews are also an important factor when curating the final line of products that make it to our storefront.  Shifting the demand curve to healthier consumer choices is our end goal; and it is unattainable without providing the products consumers ask for.

Not only is nyt liv dedicated to becoming a catalyst for consumers to switch to environmentally friendly methods/ways, but a percentage of  each product sold goes directly to environmental non-profits such as The Nature Conservancy and The Global Resources Institute. Thus we are committed to Environmental change in many different facets. At the end of the customer’s shopping experience, they are prompted to choose which
facet of environmental stewardship – activism, conservation, or eduction – they would like to see a portion of OUR profit go to. This gives the  chance for every customer to truly make a local (actively purchasing eco friendly products) and global impact at the same time.

Thank you for taking the time to read about our company. We hope the next time you decide to buy household cleaning products you will  consider nyt liv. You can also find us on Twitter @nytliv.

Clay Miller
the authorClay Miller
I am the creator/writer of and I'm an advocate for oceans, beaches, state parks. I enjoy all things outdoors (e.g. running, golf, gardening, hiking, etc.) I am a graduate of the University of Kentucky (Go Wildcats!!). I'm also a huge fan of the Pittsburgh Steelers. I was born and raised in the beautiful state of Kentucky.

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