79% of small and medium-sized enterprise (SME) owners have been using flyers and brochures as part of their marketing plan.
Brochures have traditionally been a go-to marketing medium. They are easy to distribute giving you an advantage when you want to create some buzz at a strategic location.
You can pass a lot more information using a brochure than with a TV commercial. Add that to the fact that they are cost-effective and you can see why businesses have barely resisted the allure.
However, for your marketing effort to bear fruit, you need to know how to make a brochure that grabs a customer’s attention. Keep reading for tips on how you can make an effective brochure.
Use an Online Pamphlet Design Software
There are professional online tools you can use to create editorial designs. The problem is that they have a steep learning curve.
Instead of struggling to learn these complex applications from scratch, you can use an online pamphlet maker.
As long as you have an internet connection, the software will help you customize pre-existing templates and easily create a brochure.
The pamphlet design software ensures that you can see any changes you make via the visual design interface. In case you want to change a thing, you simply undo your edit.
Use Full Bleed
Many printers are unable to print up to the edge of the paper. As a result, your brochure ends up with a white border around the content.
To avoid this, you need to use a printing technique called full bleed. The technique allows you to trim the printed paper so that you can avoid the unwanted white border.
When you want to print from home, test with the first brochure so that you can determine the bleed is what you desire it to be.
If you want a professional to print the brochure for you, ensure you ask them to check the bleed before rolling out a batch.
Stick to High-Quality Paper
The quality of the brochure paper you use influences the perception people have of your product.
When you use low-quality paper, it creates a dubious perception. That notion then transfers onto the product or service you are trying to market.
In this respect, you want to use high-quality paper when making your brochure. When you hand out a brochure made from such paper, it inspires confidence which ultimately benefits what you re trying to market.
Watch the Fonts
Too many fonts on a brochure will reduce its aesthetic appeal and turn away those who might want to read it.
As a rule of thumb, never use more than three types of fonts per brochure. One type is for the headline, another for the subheading and the last for the body.
Title fonts can be adventurous, but the ones you will use for the main body should remain neutral.
How to Make a Brochure That Will Captivate Your Audience
Brochures are a time-tested marketing medium. They are cost-efficient, easy to carry, and pack more information.
For your brochure marketing to work, though, you need to learn how to make a brochure that is irresistible to your target audience.
Want to learn how to make your marketing pop? Consult an experienced graphic designer to help shape your message creatively.