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Tag Archive: certification

Aug 09

After Going Green: Promoting Your Business’s New Image

You have taken some important steps to make your business greener. You understand the benefits of a green business and can’t wait to experience them. However, you know that one of the bonuses is having your customers know all about your practices. Many of them will appreciate that you try to run your business in …

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Sep 27

Avoiding Greenwash: Three Clues for Spotting Genuine Green Companies

Greenwashing is the practice that many companies engage in where they claim to be environmentally friendly, without actually being so. For example BP renaming itself Beyond Petroleum and AirBus’ claim that their A380 provides ‘a better environment inside and out’ in both these cases the implication is that the company is doing its bit to …

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